The new and buzz-worthy sunscreen brand, Vacation®, is shaking up the sunscreen industry with its playful twist on sun protection. Drawing inspiration from ‘80s Club Med culture, Vacation® has created a nostalgic and fun brand world that blends modern science with a nod to the past, without compromising effectiveness. Launched in 2021 by Lach Hall and Dakota Green, co-founders of the sunscreen formulation company Poolside FM, alongside a former Glossier executive, Matty Cronin, Vacation® was born out of a desire to inject fun, nostalgia, and a sense of luxury into a product category typically seen as functional rather than enjoyable.
Vacation®'s dynamic video homepage
Vacation®’s rapid success highlights the power of its unique brand identity and strategic marketing. Since its 2021 debut, the brand has achieved an impressive 400% year-over-year sales growth, expanding to over 1,200 Ulta Beauty locations and launching at Target. This growth highlights how Vacation® has effectively transformed suncare into an immersive experience by blending a distinct brand voice, inventive product launches, and a focus on sensory engagement.
Whether you're a Vacation® customer or not, their Instagram feed consistently delivers an irresistible dose of 80's aesthetic charm. Each post is visually consistent and polished, keeping followers excited with unique launches and expertly promoted campaigns.
The Classic Whip product took sunscreen to an entirely new level, transforming the mundane task of applying SPF into an irresistible and fun experience. With its rich, whipped texture and irresistible scent, it doesn’t just mark a milestone for sunscreen...it redefines Vacation® as a brand. Offering more than just a product—it's an interactive experience that captivates the senses and leaves people eager to relive it.
The body oil launch is an important launch for Vacation® because it really is reforming the traditional 80's sunbathing experience with those tin folds... but in a healthy way! This thoughtful combination of innovative ingredients, nostalgic scent, and thoughtful design positions Vacation® as a brand that delivers both indulgence and safety—exactly what today’s consumer wants in their self-care rituals.
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